3 Reasons Why Companies Twitter

You’ve heard all the fuss about Twitter and wonder what can an entrepreneur, a large company, mid-size/small business or a solopreneur (where you are your business) can gain from using Twitter?

#1 – Building Followers

The other day we heard an interesting story of a company called Kogi Korean Barbecue. They have a truck that drives throughout the Los Angeles area catering to night-time customers that want food to come to them. Due to traffic and other unforeseen delays they were not always in the same place at the right time.

They started to think Outside-The-Box… a light bulb went on and they started using Twitter to add up-to-date information on where they were at, going to be next and if there was a delay. Doing this they have created a following of over 31,000 in their niche and have grown their business.

#2 – Customer Service

You’re thinking how do you use Twitter for customer service? We here at EwebMM know how to keep an eye on what people are saying about your company or you on Twitter. Whether this is positive or negative feedback, both are important in responding to.

ComCast was keeping an eye on what people had to say about them and wanted to improve their customer relations. Their goals of wanting to listen to the feedback and help their customers in any way they could really improved their customer relations right there and then. They now have over 22,000 followers and are showing their customers they care!

#3 – Finding Prospects – Leading To Sales

Through Social Media it is about growing and building relationships. Some people all they do is market and push their products constantly. It’s kind of like being in the store and the customer service person keeps suggesting this product or another. You just want them to go away.

First it is important to pinpoint your potential customers by finding out the prospects that need a solution to what your product or service is offering. Then engage people, offer a solution, run contests & offer coupons. As you do this, people will retweet your offers & contests and this can grow exponentially driving more business & sales to you via Twitter followers and email sign-ups on your website.

Recently SoupPlantation and Sweet Tomatoes restaurants launched a social media campaign.

The goals of their program is to increase customer loyalty, drive store traffic & raise the general level of conversation surrounding the brand online through promotions, coupons & customer service.

Many entrepreneurs & businesses are turning to social media in helping bring in new business and take care of their existing business, they all understand why social networking & why using Twitter is so important.

CoraLyn Hughes

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