There is one way to use SEO that no one could have problems with, and that’s using the official channels to submit your site. The major search engines have official submission forms that you can use to make sure that the search engines know about your site. Because it can take a few weeks or more to get the ball running this way, you really need to have patience with this process. Should you get into trouble over issues involving duplicated content with a different website, these can be a helpful resource. Plus, it is just one more link to your site: you could always use more links, right?
I have worked with clients that want to optimize for their names, for example, Dr. Kim, because they know that it is a highly searched term. When you put links up on your site, whether they are internal links or outbound links, make sure that the link text contains the keyword phrase that you have chosen for your site. This helps the search engines figure out which sites relate to which links and it simply reads better than inserting a “Click Here!” in the middle of a paragraph. When you include plenty of links in your site that are blended in, your readers will appreciate the ability to click on them to get more information about what they are reading about. Easily turning off readers, “Click Here!” is too much of a hard nosed sales approach. There are so many rules and regulations to search engine optimization that figuring out what you are allowed to do and what you are not allowed to do can seem like an impossible task. It doesn’t help at all that it’s a constantly changing thing, either. However, if you just take the time to figure out the basics and stick to them, you can make consistently reliable articles and web pages. Before long you could find yourself on the front pages of Google!

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Bob Yeager

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