SEO Meta Tag Analyzer

: Image via Wikipedia

There are a lot of tools out there claiming to analyze the validity and relevancy of Meta Tags for SEO optimization, which would allow you to rank better in the search engines. Before you go spending your money on these tools, be sure to read this article in its entirety.

It used to be that you could use Oracle or Google’s Keyword Tool, perhaps even Word Tracker to do proper SEO Meta Tag Analyzation, simply by searching the relevancy of your keyword terms. Now, with Google’s heightened algorythmic changes, it become increasingly difficult. With that said, SEO meta tag analyzer tools become obsolete almost immediately after they hit the market.

Even some of the top sites that rank very high in the Google SERPs, that sell these tools, warn that their tools may not be working properly because of changes that Google has made, yet they continue to sell these tools. In this article I am going to show you a very quick way to figure out if you are using the proper meta tags, tell you how irrelevant keyword density is, show you how to improve your search engine ranking and tell you exactly what the search engine spiders are looking for… PHEW, that’s a lot of stuff!

Search Engine Ranking

Search Engine Ranking is a commonly misused term and I’m not going to bore you with the text book definition, because then you would see I do not have enough room on this blog to record it properly. But to sum it up, your SERP depends on a few factors:

1. Inbound and outbound link relevancy: that simply means; are you linking to sites that talk about the same stuff as you and are they doing the same, as well as, does the site that is linking to you rank high?

2. Are your meta keywords listed in the order of relevancy to one another as well as, is your meta description placing those keywords in the same order that you have them listed? This is tricky so I will give you an example.

Title: Pet Supplies for Dog Trainers

Keywords: dog training supplies, dog training collars, dog shock collars

Description: Pet supplies for dog trainers are not easy to find when dog
training supplies are in low demand. Dog training collars like shock collars
are increasingly becoming obsolete, find out why.

Notice that the title starts broad for supplies for dog trainers, yet the title is targeted as to the type of pet supplies. Then, I went from dog training supplies, to a more defined type such as dog collars. To break it down to a more defined type of collar, I suggest “dog shock collars”. Then, when I typed the description, all of the keywords, including the title, were listed in the same order of relevancy and sub categories. That is the right way!

That brings us to:

3. Always be sure that your meta keywords, description and title, as well as your H tags in body content, follow the same seed category to targeted category as I have done in the example above. This is more important than you could possibly know. Google is all about relevancy and since they own over 59% of the search engine market share, it would be wise to work along with their guidelines.

The next question I am always asked is, “Bob, how far do I need to go with keyword density in my content?

Keyword Density

Keyword density is something that every SEO pro seems to put a lot of focus on and there has been a lot of testing done on keyword density as well. Guess what? It’s virtually irrelevant. As long as your keywords show up once or twice throughout your content, you should be fine. You definitely do not want to list all of your keywords back to back in your content and you really don’t want more than two or three keywords in any body of content.

Many people will claim that they can optimize your content for keyword density and that their H tags and meta information will help you to climb to the top of the search engines. Well, Google has already showed us, through extensive testing, that keyword density is irrelevant and that you can suggest the order of significance of your keywords using H tags, but they are going to pick and chose what they think is the most relevant dependent on what the searcher searches for.

I almost forgot. The whole rumor about “Google uses your meta description under your listing in the search engine?” BZZZZ… wrong. Google crawls your content and picks an excerpt of what it thinks is the most relevant. If it happens to be your meta description then so be it, but it is usually unlikely that it will. This brings us to our next topic:

Search Engine Spiders

Funny little creatures these Search Engine Spiders. They are rightfully named, because these little guys go out to your sight page source file and look at virtually every word, every line of every paragraph, including your links, where those links go, how they rank, what links are coming back to you and so on, and so on.

Guess what? If you are an SEO pro and you are doing your job, who cares about search engine spiders?! If you are a website or blog owner and you are following the above mentioned rules or you are writing great content, or even have a top level SEO working on your sites… then don’t worry about it. Sometimes it’s not important to know how something works, just know that it is working to benefit you and the readers who are searching for your keyword phrases.

If you have all of your ducks in a row, those darned ole’ search engine spiders will make sure that you show up in the SERPS.

Search engine optimization and meta tags don’t need to be analyzed by everyone who has a website on the internet. Simply write unique, quality content that holds true and relevant to your keywords and keyword phrases and don’t use any duplicate content and you’ll find that one of the least difficult things to do online is ranking in the search engines.

One of the most difficult things to do is know which keywords and keyword phrases to have your content SEO optimized and SEO meta tag your site for. But THAT, is a story for another day. eWeb handles a lot of very complex SEO and we have tapped the first page of Google from 12 minutes- 4 hours of posting new content. We have two of the best SEO guys in the industry. But we also write some pretty informative reports and we don’t even make you sign up or anything.

There is a green box at the top right of this site. Click on it and it will take you to a site where you see one just like it. Click on that report button on the next site, and a PDF report will open in a new window that you can read, save and feel free to pass on to your friends. It will be well worth your time to learn how “Your Business Will Lose Profits this Year”

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